The Ten Network became fully national in 1988 with the launch of NEW-10 in Perth, after the introduction of satellite facilities made it economical for the network to broadcast to Western Australia. Northern Star officially took hold of TVQ-10 later in the year because of swapping frequencies with neighbouring DDQ-0 in Toowoomba and rebranded CTC Canberra under the network banner in time for aggregation. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org Some of the videos on this channel have been generously restored by www.thinkframe.media

The Australian Broadcasting Corporation (ABC) is Australia's national broadcaster, founded in 1929. It is principally funded by the direct grants from the Australian government but is expressly independent of government and partisan politics. The ABC plays a leading role in journalistic independence and is fundamental in the history of broadcasting in Australia. Modelled on the BBC in the United Kingdom, which is funded by a television licence, the ABC was originally financed by consumer licence fees on broadcast receivers. Licence fees were abolished in 1973 and replaced principally by direct government grants, as well as revenue from commercial activities related to its core broadcasting mission. The ABC now provides radio, television, online and mobile services throughout metropolitan and regional Australia and overseas through ABC Australia and Radio Australia. The ABC's headquarters is in Ultimo, an inner-city suburb of Sydney, New South Wales. https://en.wikipedia.org/wiki/Australian_Broadcasting_Corporation https://logos.fandom.com/wiki/ABC_(Australian_TV_channel)/Other#1974.E2.80.931987 https://www.abc.net.au/tv/default.htm See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org Many of the videos on this channel have been generously restored by www.thinkframe.media

Some of the videos on this channel have been generously restored by www.thinkframe.media Traditionally animated and very cute. As Nine built its confidence, they quickly departed from this kind of approach. TCN-9 was launched on 16 September 1956 by The Daily Telegraph owner Frank Packer. John Godson introduced the station and Bruce Gyngell presented the first programme, This Is Television (so becoming the first person to appear on Australian television). Later that year, GTV-9 in Melbourne commenced transmissions to broadcast the 1956 Summer Olympics, later forming the National Television Network alongside QTQ-9 in Brisbane in 1959 and NWS-9 in Adelaide, the basis of the current Nine Network, in 1959. Before its formation, TCN-9 was then affiliated with HSV-7 (because they were both Australia's first television stations, having been opened in 1956), and GTV-9's sister affiliate was ATN-7. By 1967, the network had begun calling itself the "National Nine Network", and became simply the "Nine Network Australia" in 1988. Kerry Packer inherited the company after his father's death in 1974. Before the official conversion to colour on 1 March 1975, it was the first Australian television station to regularly screen programmes in colour with the first program to use it premiering in 1971, the very year NTD-8 in Darwin opened its doors. In 1967, the New South Wales Rugby Football League grand final became the first football grand final of any code to be televised live in Australia. The Nine Network paid $5,000 (equivalent to $63,000 in 2018) for the broadcasting rights. https://en.wikipedia.org/wiki/Nine_Network See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

This Ident marked the beginning of the Nine Network's use of computer graphics to produce their IDs. Each frame was rendered over hours and probably recorded to film. Elements such as the tagline and logo were placed in as separate elements; you can see the 'film weave' mismatch. Nine became the number-one free-to-air network in Australia, in 1977; its National Nine News became the most-watched news service. In 1978. Nine switched its slogan to "Still the One" (modelled on the campaign used by ABC in the United States). https://en.wikipedia.org/wiki/Nine_Network https://www.nine.com.au/ See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org Many of the videos on this channel have been generously restored by www.thinkframe.media

STV Archive is not the copyright owner of this content. This channel is an archive and commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

This ident for the Nine Network, continues the 'Tron' and space theme, with simple computer generated objects and lines. Each frame was rendered over hours and probably recorded to film. Elements such as the tagline and logo were placed in as separate elements; you can see the 'film weave' mismatch. The ID ends, revealing the 9 logo, presumably using traditional optical effects. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

Some of the videos on this channel have been generously restored by www.thinkframe.media STV Archive is not the copyright owner of this content. This channel is an archive and commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

As the third commercial network, in order to find an audience, Channel 10 has revamped its image more than any other Australian TV network. See TEN ID from 1988 https://youtu.be/mgSHGH7ubas See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org Many of the videos on this channel have been generously restored by www.thinkframe.media

In the early days of computer graphics, mixed with optical effects. There were variations of this animation and theme, used across the country, including for ATN7 Sydney and SAS10 Adelaide. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org Many of the videos on this channel have been generously restored by www.thinkframe.media

9-8 Television referenced the channel numbers of both their Tamworth and Taree broadcasts. (NEN9 Tamworth/Upper Namoi and ECN8 Taree/Manning River) Prime Television purchased the station in 1989, rebranding the station Prime Television and aligning it with the Seven Network. Prime Television became the Northern NSW affiliate of the Seven Network, in competition with NRTV and NBN. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

Some of the videos on this channel have been generously restored by www.thinkframe.media STV Archive is not the copyright owner of this content. This channel is an archive and commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

STV Archive is not the copyright owner of this content. This channel is an archive and commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org Some of the videos on this channel have been generously restored by www.thinkframe.media

Some of the videos on this channel have been generously restored by www.thinkframe.media In 1987 Adelaide's Network Ten affiliate (SAS-10) and Seven Network affiliate (ADS-7) successfully negotiated to exchange affiliation rights and channel frequencies due to ownership problems. On 27 December 1987, the exchange came into effect and ADS-7, owned by the same owners as the main Network Ten stations, became ADS-10 with SAS-10 converting to SAS-7, operated by TVW-7 in Perth. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

Some of the videos on this channel have been generously restored by www.thinkframe.media Hmmmm... with the NBC chimes and everything. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

Some of the videos on this channel have been generously restored by www.thinkframe.media This Ident aired during a difficult period in Network Ten's history. "10 TV Australia" The Network owner, Westfield was badly hit by the stock market crash of 1987, and in 1989 sold Network Ten to a consortium led by Charles Curran and former television journalist Steve Cosser. Nine months after it began, Steve Cosser's restructuring of Northern Star Holdings and the Ten television network had reached a critical stage. Cosser had hacked costs and reduced Ten's losses. Debt has been shaved to $390 million from the $654 million it was on the day Cosser's Sydney-based TV production company, Broadcom, took a 19.7% stake in, and control of, Northern Star. The next step was to find a way to service that debt, lift Ten's ratings and revenue, and drag the network back into the black. Television is a simple enough business. To generate revenue and profits, a station must produce high-rating programs. Balancing costs and ratings is the key to success, but in the previous three years that equation was buried under huge debt burdens and escalating costs. Cosser's job was to cut both debt and costs at Ten, and restore some sanity to the running of Australia's lowest-rating commercial TV network. In September 1990, Northern Star filed for receivership and in January 1991 Ten was relaunched yet again with the first version of its famous ten watermark logo. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

In 1991, Nine upgraded its ident to a more sophisticated computer animation. It uses the basic 'Still the One' riff at the end. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org Some of the videos on this channel have been generously restored by www.thinkframe.media

Some of the videos on this channel have been generously restored by www.thinkframe.media In the early 1990s, television was still a big thing! Station idents needed to elaborate and expensive, and of course, computer generated. Nine spent a lot of money on their IDs during this period. The sound of the ident would herald the audience to the TV to sit down and watch their prime time show. A bigger, better ident was like having a more expensive car to show you wealth and power. The music sill includes notes from 'Still the One'. Nine seemed to have a fixation on flying through Australia and through cities. This is Sydney's version, which shows the Sydney Harbour Bridge reflected in the side of the building, at the end of the clip. Check this clip from @TheIridiumic138. A fellow YouTuber has recreated this ID for other regions and broadcasters around the word, including Texas and Yorkshire: https://youtu.be/bXgcEU9W41U See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org

Nine Network affiliate, WIN TV ident for Friday Night at the Movie. This animation is a variation of the metropolitan version. See more, including classic TV commercials that aired in Australia at https://www.stv-archive.org Some of the videos on this channel have been generously restored by www.thinkframe.media