Telstra released a TV ad campaign, using this iconic Australian anthem, recorded by the band Wibutee. "I Am Australian" (or "We Are Australian") is a popular Australian song, written in 1987 by Bruce Woodley of The Seekers and Dobe Newton of The Bushwackers. Its lyrics are filled with many historic and cultural references, such as to the "digger", Albert Namatjira and Ned Kelly, among others. Its popularity has allowed it to join the ranks of other patriotic songs considered as alternatives to the Australian national anthem, "Advance Australia Fair". It is commonly taught in primary schools. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

2UW is Sydney radio station, which commenced transmission on 13 February 1925 on 1125kHz AM. From the early 1960s, 2UW moved away from its older audience and actively pursued the youth market through the introduction of a Top 40 format in response to the music coming from the United States and Great Britain and to provide a vehicle for the up-and-coming Australian local rock scene. It was one of the most innovative AM stations during the mid 1960s and through the 70s. One of the most successful promotions was the NEW2UW (pronounced as New-UW) studio at the Sydney Royal Easter Show. This provided a unique opportunity for the radio stations stars to mingle with their listeners. In 1969 the NEW2UW managed to lure announcer John Laws from his drive time slot at 2UE and gave Laws his first morning programme in Sydney radio which was an immediate success, but also brought much confusion to the audience as the radio station went through a series of breakfast announcers and format changes which sought to capitalise on the success of the John Laws programme, while trying to hang on its huge audience - many of whom were not ready for the introduction of talk-back radio by their beloved NEW2UW. This TV commercial, from 1986 celebrates the station's history as the jingle takes viewers on a journey throughout the years. In 1994, 2UW was successful in bidding to convert to FM and became Mix 106.5.In 2014, the station rebranded to KIIS 1065, borrowed from KIIS-FM in Los Angeles. The station is owned by the Australian Radio Network. https://www.radioheritage.net/Story196.asp https://en.wikipedia.org/wiki/KIIS_106.5 STV Archive is not the copyright owner of this content. This channel is an archive and commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

A breakthrough commercial for Coke. Humphrey Bogart walks into a nightclub — ”Hello, Joe, what do you know?” — and a hostess turns around to greet him. Pretty people are dancing, and Jimmy Cagney is drinking at the bar, while across the room Elton John pounds a piano as Louis Armstrong blows his horn. It took production and special-effects people 1,700 working hours and the following stages: Each of the ”icons” (the captured images of Bogart, Cagney, and Armstrong) was transferred from its original film to D-1 digital videotape in order to ”steady” the image. Bogart was plucked from All Through the Night (1942), and Armstrong from High Society (1956); Cagney’s entrance was taken from Public Enemy (1931) and his interlude at the bar from The Roaring Twenties (1939). The background scene, with Elton John and crew, was choreographed and lit to accommodate the icons, which were colorised and integrated later. Some foreground scenes were shot separately against green screens to create an illusion of depth, so that the hostess, for example, appears to be standing in front of Bogart. Finally, it all came together in post-production, where all elements were superimposed on one another, frame by frame. Source: https://ew.com/article/1991/12/20/reuniting-legends-tv-ad/ STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

This commercial only aired in Australia and was short-lived. It featured a reimagined version of the C+C Music Factory hit, "Things that Make You Go Hmmmm". STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

A worldwide campaign for Nescafe, featuring a song by Laurie Anderson - Nescafe Open up. See the original here: https://youtu.be/hwATNe3GB8w STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

A TV commercial, showing the many different wonders of New South Wales. It was designed so that each scene flows into the next. The ad includes a new arrangement of Fleetwood Mac's "Seven Wonders". STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

This is the first version of the classic Qantas TV campaign, featuring the song "I Still Call Australia Home", created by Mojo Advertising. This theme ran for many years in Qantas campaigns. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

"The cats of Australia have made their choice". This musical ad features different breeds of cats from all around Australia choosing Snappy Tom. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

A musical TV commercial, for St George Bank, featuring Australian singer, Julie Anthony, telling the story of Australia being built on great ideas. The ad put a big emphasis on the great Australian dream of owning a home. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

This commercial may be culturally insensitive by contemporary standards. Created by creative director, Hans Hulsbosch, at advertising agency Clemenger BBDO, the Tia Maria 'Gold and Brown' television commercial became Australia's first global campaign. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

Created by legendary Australian ad agency, Mojo, this commercial was part of a highly successful series for Tooheys beer. It features a memorable jingle "How do you feel?". During the 1980s, MoJo was the hottest creative agency in Sydney. The Mojo approach to TV advertisements used a colloquial and irreverent style, often with a catchy jingle to simple accompaniment and frequently sung in Allan Johnston's own "gravelly" voice. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

Using the comical, silent genre, this add for 'trim lamb' features a butcher trying to communicate to passers-by about the low-fat meat. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

Vegemite has been a popular product in Australia since 1937. Vegemite's rise to popularity was helped by the marketing campaigns written by J. Walter Thompson advertising that began in 1954, using groups of smiling, healthy children singing a catchy jingle titled "We're happy little Vegemites". The TV advertising campaign continued until the late 1960s but was discontinued in favour of ads promoting the product to all ages. In the late 1980s the original black and white television commercial was remastered, partially colourised and reintroduced. This commercial was to be broadcast periodically from 1991 to 2010. The two young twin girls who sang this advertising jingle were known as the "Vegemite Twins". STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

Weet-Bix is seen in both Australia and New Zealand as an iconic national breakfast food. The product has been marketed in Australia since 1985 with the catchphrase "Aussie Kids are Weet-Bix kids". Based on its success in Australia, a similar catchphrase was adopted six months later in New Zealand: "Kiwi Kids are Weet-Bix kids" STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

A jingle-based ad for Sealy, showing different types of families requiring different types of mattresses. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

A very moving ad for Australian work safety agency, WorkCover. This spot portrays families waiting for their loved ones to return home from the trade jobs. The commercial leaves the viewer hanging, wondering if any incident may have happened. A subtle, sensitive but powerful approach to a very important message. Music by Dido: https://youtu.be/O3cXfc_2uWY STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

This short film features the iconic Aussie anthem 'I Am Australian' which was written Bruce Woodley and Dobe Newton and has been beautifully reinterpreted by triple j Unearthed artist Emily Wurramara. A range of community groups and schools were filmed singing for the video. Among them you’ll see and hear renditions by the Sydney Gay and Lesbian Choir, the Sydney Street Choir and a very special recording by the Broome Primary School students, who sang the song in Yawuru language. To find out more and share your ABC stories visit http://ab.co/yours​ #ABCyours STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.

Australian musicians Kate Ceberano, Jack Jones (Southern Sons) and James Blundell sing the classic Peter Allen song, "I Still Call Australia Home" for this Qantas TV ad. This song continued to be used in Qantas campaigns for more than a decade. STV Archive is not the copyright owner of this content. This channel is for private entertainment viewing and provides commentary on popular culture that shapes the way we communicate through advertising. It also pays homage to the creative people who produced these works.